You will learn about our data infrastructure and data science work that goes into predicting ad-clicks.
Every day we receive as many as 50 billion bid requests and need to evaluate click-probabilities 100 billion times in a split of a second. Accurate estimates of these probabilities are essential for real-time bidding campaigns to perform well.
We will describe how we use historical data to predict the future and how we know if we are doing it well.
Speaker: Vainius Indilas, Data Scientist
Where: Adform office (Sporto st. 18, Vilnius)